Enhancing Communication Skills – An Adaptive Solution in a Challenging Context

On March 10 and 11, 2025, Lighthouse Social Enterprise, in collaboration with Hanoi Medical University, successfully organized the training program “Enhancing Communication Knowledge and Skills for Targeted Community Engagement.” This program was designed to support organizations and communication officers in optimizing their outreach efforts, particularly within the HIV/AIDS sector, amidst limited resources.

Effective Communication – A Key Factor in Community Engagement

Communication is not just a tool for disseminating information; it plays a crucial role in helping organizations adapt to evolving policies, shifting resources, and emerging community needs. In a landscape where many social organizations struggle to sustain their operations, enhancing communication capacity is essential to ensure that vital information reaches target communities effectively.

This training program focused on equipping communication officers with practical knowledge and hands-on skills to design and implement innovative, resource-efficient communication campaigns tailored to their specific contexts.

Collaborating with the Community – Building Effective Solutions

The program brought together communication officers from various social organizations across Dien Bien, Thanh Hoa, Hai Phong, Thai Nguyen, Son La, Quang Ninh, Nghe An, and Hanoi. It provided a valuable opportunity for participants to exchange experiences, learn from one another, and develop innovative solutions to improve outreach effectiveness.

The training sessions were conducted in a lively and engaging atmosphere, fostering an environment of active participation and knowledge sharing.

Training Program Overview

Day 1: Optimizing Targeted Communication in a Changing Landscape

• Developing communication strategies that align with available resources
• Analyzing target audience behavior and needs to refine content strategies
• Utilizing simple AI tools for image design and message optimization
• Hands-on content creation and campaign development with real-world applications

Day 2: Adapting to Digital Content Trends and Video Production

• Crafting video scripts tailored to the media consumption habits of the target audience
• Hands-on digital content production with cost-effective methods
• Receiving expert feedback to enhance the quality and impact of communication materials

Capacity Building – A Sustainable Development Strategy

Amidst various challenges, investing in communication capacity not only helps organizations maintain their operations but also enables communities to access crucial information and services more efficiently.

This two-day training program not only provided fundamental knowledge but also allowed participants to apply their learning directly to their work through practical exercises.

Lighthouse Social Enterprise remains committed to supporting the community, enhancing communication capabilities, and implementing effective solutions within the HIV/AIDS sector. Stay tuned for upcoming initiatives as we continue to create meaningful and sustainable impact. Follow our website or official fanpage for more updates.